OUR experience
Who's Naughty?
Acting as the outsourced Commercial Director for Naughty Water founders Charlie Brake and Simon Horth. We have been supporting their business through RTD, drinks knowledge and experience in all key areas including manufacturing, packaging, commercial pricing and profitability modelling. We were instrumental in helping the business secure listing and sales, selling 50% of first production run on pre-orders.
1985 – 2007
Various senior management roles in both sales and marketing Including Marketing Controller, National Account Director and Brand Manager covering both the UK On & Off trade. Involved In brand numerous NPD projects and brand launches Including the launch of Bulmer’s Original.
1985 – 2007
Various senior management roles in both sales and marketing Including Marketing Controller, National Account Director and Brand Manager covering both the UK On & Off trade. Involved In brand numerous NPD projects and brand launches Including the launch of Bulmer’s Original.
1985 – 2007
Various senior management roles in both sales and marketing Including Marketing Controller, National Account Director and Brand Manager covering both the UK On & Off trade. Involved In brand numerous NPD projects and brand launches Including the launch of Bulmer’s Original.
Helping people celebrate life’s best moments with the most awarded vodka in the world.
Acting as their Country Director, our responsibility was in developing the UK brand strategy through market knowledge, market data analysis and retailer opportunities. With a focus on short-term opportunities through on-line and e-commerce we helped step-change the brand performance by driving availability in convenience & grocers’ sectors.
Bringing the taste of Barbados to the UK.
As a retained consultant we have supported the brand development from concept to shelf. Initial focus on gifting and punch mix has been through on-line and specialist retail with the view to strengthening the brand positioning to carry out a broader brand launch in 2021.
Free range thinking for this west country classic.
Addlestones is 100% English, made using a unique recipe of locally sourced, bittersweet cider apples from the West Country to create its full-bodied taste. Over a two year period we were responsible for the repositioning and brand refresh that contributed to increased distribution and sales growth in UK Premium cider market.